Real People, Real Impact: LVRB Launches New Community Video
Lehigh Valley Restaurant Brands (LVRB) is excited to share “Making a Difference Together,” a new Community Impact video that invites you to see what giving back looks like at our Red Robin and Wingstop locations.
The video introduces you to the local organizations we’re proud to support in the communities we call home. “It’s not just burgers, fries, shakes, and wings. It’s actual real people that are giving back” says President & CEO Mike Axiotis.
LVRB leadership also speaks to the responsibility of carrying that legacy forward. “It’s in our DNA,” says Director of Off Premise & Marketing, Megan Huffman, reflecting on a company that believes a restaurant should be “a place where the community can gather.”
The video also features leaders from three Lehigh Valley organizations who share, in their own words, what the partnerships mean to them:
- Pediatric Cancer Foundation of the Lehigh Valley: Partners since 2018, with a portion of LVRB’s catering dessert sales going back to the foundation each quarter.
- Blood Cancer United: Supported through in-restaurant programming, corporate sponsorship, and the LVRB Light the Night walk team.
- Allentown Rescue Mission: A meal match program that helps every gift go further, and a complete renovation of the Mission’s kitchen.
Giving back is central to the LVRB mission, and this video is a thank-you to the partners, team members, and guests who make it possible. Watch the full video and learn more about LVRB’s community partnerships at lvrb.com/our-impact. Whether you want to request a fundraiser or partner with LVRB, the team would love to hear from you.