Last modified: September 30, 2024
Introduction
Lehigh Valley Restaurant Brands (“LVRB” or “we” or “us” or “our”) respects your privacy and is committed to protecting it through our compliance with this policy.
This policy describes the types of information we may collect from you or that you may provide to us when you visit our website, www.lvrb.com (our “Website”) and our practices for collecting, using, maintaining, protecting, and disclosing that information.
This policy applies to information we collect:
- On our Website.
- In email, text, and other electronic messages between you and our Website.
- Through mobile and desktop applications you download from our Website, which provide dedicated non-browser-based interaction between you and our Website.
It does not apply to information collected by:
- Us offline or through any other means;
- By our franchisors, including Red Robin International, Inc. (“Red Robin Franchisor”) and Wingstop Franchising, LLC (“Wingstop Franchisor,” and together with Red Robin Franchisor, our “Franchisors”), each of which operates its own websites (the “Franchisor Websites”) and has its own privacy policy; or
- Any other third party, including through any application or content that may link to or be accessible from or through our Website but not owned by LVRB, including social media platforms that may be accessible from or through our Website.
Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using our Website, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of our Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.
Children Under the Age of 13
Our Website is not intended for children under 13 years of age. No one under age 16 may provide any information to or on our Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on our Website or on or through any of its features. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at:
Lehigh Valley Restaurant Brands
6802 Hamilton Boulevard
Allentown, PA 18106
marketing@redrobinpa.com
Information We Collect About You and How We Collect It
We collect several types of information from and about users of our Website, including information:
- By which you may be personally identified, such as name, postal address, email address, telephone number, or any other identifier by which you may be contacted online or offline (“personal information”);
- That is about you but individually does not identify you; and/or
- About your internet connection, the equipment you use to access our Website, and usage details.
We collect this information:
- Directly from you when you provide it to us or our Franchisors. For instance, we collect it when you enter into a sweepstakes or contest, make a purchase from our Website, complete a survey on our Website, use “Contact” on our Website or make an inquiry on our Website, or join our eClub (or similar guest loyalty programs) or other online forums.
- Automatically as you navigate through the Website. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.
- From third parties, for example, our Franchisors and business partners, and also, if someone purchases an e-gift card for you, we can receive your email address and other information about you from that person.
Information You or Others Provide to Us.
The information we collect on or through our Website may include:
- Information that you provide by filling in forms on our Website or the Franchisor Websites. This includes personal information provided at the time of purchasing products or requesting further information. We may also ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with our Website.
- Records and copies of your correspondence (including email addresses) if you contact us.
- Your responses to surveys that we might ask you to complete for research purposes or evaluate your experience while dining at one of our locations.
- Details of transactions you carry out through our Website and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our Website.
- Your search queries on our Website.
We may also collect your information from third parties such as service providers that we use to the extent necessary to allow them to provide our services and products to you. If, at any time, you leave our Website and are redirected to a third-party website or application, including the Franchisor Websites and third party payment processors, including Paycom® (for employee related purchases), you are no longer governed by this policy and your information will be treated in accordance with the provider’s policy.
You also may provide information to be published or displayed (hereinafter, “posted”) on public areas of our Website, including on our social media channels (including Facebook, Instagram, Pinterest, Twitter or other social media sites), or transmitted to other users of our Website or third parties (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. Although we limit access to certain pages, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of our Website and/or social media channels with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.
When you “like” or “follow” us on our social media channels, we may collect your information. This information may include your name, e-mail address, and any comments or content you post relevant to us. We may also collect your information if you sign up for one of our promotions or submit information to us through our social media channels. These links may include the use of so-called “share links.” A “share link” is a button and/or text link appearing on our Website that launches a sharing mechanism that allows you to post links to, and content from, our websites or application onto other websites. Data collected by any social media platforms, websites, or other third-party may also be subject to the terms and conditions and/or privacy policy of those social media platforms and or third-party channels.
Please note that Red Robin Franchisor collects your information when you create a “Royalty Rewards” account to participate in the Royalty Rewards Program, enter into a Red Robin Franchisor-wide sweepstakes or contest, make a purchase from its Franchisor Website, complete a survey on its Franchisor Website or make an inquiry or otherwise submit your personal information on its Franchisor Website, or join their eClub or other online forums. A comprehensive description of the use and disclosure of your information collected by Red Robin Franchisor, including sharing of your information with us, is set out in its Franchisor Website, including Royalty Rewards Rules, Terms and Conditions, and the Royalty FAQs.
Please note that Wingstop Franchisor collects your information when you join their “Email Club,” enter into a Wingstop Franchisor-wide sweepstakes or contest, make a purchase from its website, complete a survey on its Franchisor Website or make an inquiry or otherwise submit your personal information on its Franchisor Website, or join their “Email Club” or other online forums. A comprehensive description of the use and disclosure of your information collected by Wingstop Franchisor, including sharing of your information with us, is set out in its Franchisor Website.
Information We Collect Through Automatic Data Collection Technologies.
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
- Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on our Website.
- Information about your computer and internet connection, including your IP address, operating system, and browser type.
The information we collect automatically does include personal information. It helps us to improve our Website and to deliver a better and more personalized product and service, including by enabling us to:
- Estimate our audience size and usage patterns.
- Store information about your preferences, allowing us to customize our Website according to your individual interests.
- Speed up your searches.
- Recognize you when you return to our Website.
The technologies we use for this automatic data collection may include:
- Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website. For information about managing your privacy and security settings for cookies, see Choices About How We Use and Disclose Your Information.
- Web Beacons. Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit LVRB, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
- Web server logs. Web server logs are records of activity created by the computer that delivers the webpages you request to your browser. For example, a web server log may record the search term you entered or the link you clicked to bring you the webpage. The web server log also may record information about your browser, such as your IP address and the cookies set on your browser by the server.
- Geo-location technologies. Geo-location technology refers to technologies that permit us to determine your location. We may ask you to manually provide location information on our Website, or to enable your mobile device to send us precise location information. We may also automatically collect general location information from your web browser.
How We Use Your Information
We also use information that we collect about you or that you provide to us:
- To present our Website and its contents to you.
- To provide you with our products, services, information, and advertisements that match your interests, including promotional emails and/text messages about our products and services.
- To conduct research and analysis, or to improve our Website, products, or services.
- To provide you with information, products, or services that you request from us.
- To fulfill any other purpose for which you provide it.
- To provide you with notices about your account, including expiration and renewal notices.
- To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
- To notify you about changes to our Website or any products or services we offer or provide though it.
- To allow you to participate in interactive features on our Website.
- In any other way we may describe when you provide the information.
- For any other purpose with your consent.
We participate in some behavioral-based advertising. This means that a third party may use technology (e.g., a cookie) to collect information about your use of our Website so that they can provide advertising about our products and services tailored to your interest. That advertising may appear either on our Website, on other websites, or via email. If you do not want us to use your information in this way, please contact us. For more information, see Choices About How We Use and Disclose Your Information.
Disclosure of Your Information
We may disclose aggregated information about our users without restriction.
We may disclose personal information that we collect or you provide as described in this privacy policy:
- To our subsidiaries and our third-party affiliates, including our Franchisors.
- To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
- To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Website users is among the assets transferred.
- To fulfill the purpose for which you provide it.
- For any other purpose disclosed by us when you provide the information.
- With your consent.
We may also disclose your personal information:
- To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
- To enforce or apply our Terms of Use and other agreements, including for billing and collection purposes.
- If we believe disclosure is necessary or appropriate to protect our rights, property, or safety of our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
- To our Franchisors or other franchisees of the Franchisors, all whom are not affiliates of LVRB, to the extent you have shared with us an experience at a location not owned or operated by us.
- To any co-sponsor of a sweepstakes or contest offered by us, including our Franchisors, to which you have participated, including any co-sponsor which may have special offers or promotions that we believe might be of interest to you. A co-sponsor’s use of your information is governed by the co-sponsor’s privacy policy.
Choices About How We Use and Disclose Your Information
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
- Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
- Promotional Offers from LVRB. If you do not wish to have your personal information used by LVRB to promote our own or third parties’ products or services, you can opt out as follows and as applicable: (1) clicking on the “unsubscribe” link in any LVRB email, or (2) sending us a request or by sending us an email stating your request to Marketing@redrobinpa.com. If we have sent you a promotional email, you may also send us a return email asking to be omitted from future email distributions.
- Information Collected. If you would like to know the types of personal information that LVRB collects from you through our Website, please email or write us at the addresses listed below under Contact Information. If you would like to know whether LVRB has collected personal information about you please send us the activities that you participated in on our Website that requested personal information. After reviewing the relevant databases, we will confirm whether we have collected such personal information about you and provide a list of your personal information that we have on file. If your personal information is incorrect, you may correct the personal information by sending a written request for correction to the addresses listed below under Contact Information. Your request must include (1) all of the incorrect personal information that you wish to change, (2) the corrected personal information, and (3) your signature authorizing such changes. LVRB will then correct the personal information in our database and send a written confirmation to you.
We do not control third parties’ collection or use of your information to serve interest-based advertising outside of our Websites. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website.
Residents of certain states may have additional personal information rights and choices. Please see Your State Privacy Rights for more information.
Your State Privacy Rights
State consumer privacy laws may provide their residents with additional rights regarding our use of their personal information. California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, and Virginia may provide (now or in the future) their state residents with rights to:
- Confirm whether we process their personal information.
- Access and delete certain personal information.
- Correct inaccuracies in their personal information, considering the information’s nature processing purpose.
- Data portability.
- Opt-out of personal data processing for:
- targeted advertising (excluding Iowa);
- sales; or
- profiling in furtherance of decisions that produce legal or similarly significant effects (excluding Iowa and Utah).
- Either limit (opt-out of) or require consent to process sensitive personal data.
The exact scope of these rights may vary by state. To exercise any of these rights please contact us.
Data Security
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls. Any payment transactions will be encrypted using SSL technology. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of our Website like message boards. The information you share in public areas may be viewed by any user of our Website. Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on our Website.
Changes to Our Privacy Policy
It is our policy to post any changes we make to our privacy policy on this page with a notice that the privacy policy has been updated on our Website home page. If we make material changes to how we treat our users’ personal information, we will notify you. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.
Contact Information
To ask questions or comment about this privacy policy and our privacy practices, contact us at:
Lehigh Valley Restaurant Brands
6802 Hamilton Boulevard
Allentown, PA 18106
marketing@redrobinpa.com