Calling All Heroes: LVRB Celebrates Local Visionaries One Burger at a Time
Lehigh Valley Restaurant Brands (LVRB), the locally owned and operated franchise group behind 20 Red Robin restaurants across Eastern and Central Pennsylvania, is celebrating the first recipients of its new YUMMM-Town Heroes program. Launched on August 1, seven inspiring individuals have been selected so far. Now, LVRB is hoping to spark some excitement by seeking nominations from each of its 15 other locations to honor local heroes.
LVRB is inviting residents near its Red Robin locations in Bensalem, Carlisle, Chambersburg, Collegeville, Dickson City, Exeter, Hamburg, Harrisburg, Hershey, Lancaster, Mechanicsburg, Quakertown, Saucon Valley, Selinsgrove, Stroudsburg, Wilkes-Barre, and York to submit their YUMMM-Town Hero at www.lvrb.com/yummm-town-hero-nomination. Each month through the end of the year, one selected community hero will receive a $50 Red Robin gift card, while their nominator will receive a $25 gift card. As a thank you to fans and customers, everyone who submits a nomination will also receive a free appetizer.
“Every nomination we’ve received reflects the spirit and generosity of our guests and their communities,” said Mike Axiotis, President and CEO of LVRB. “By celebrating heroes in every town we serve, we’re building deeper relationships with our guests and showing that local restaurants can be a powerful part of the community. The program has created meaningful connections while reinforcing our 30-year history of community giving.”
YUMMM-Town Heroes recognized include:
- Rhonda Fehr, teacher and volunteer, Easton
- Kyra Kunsman, nonprofit founder of Lehigh Valley Trash Pact and volunteer, Allentown
- Eric Aquino, nonprofit founder of Gray Stroung Foundation, Easton
- Marc Winokur, nonprofit volunteer, Neshaminy
- Angel McLaughlin, Clinical Director at Veterans Outreach of Pennsylvania, York
- Kelly Mahoney, teacher and community leader, Hamburg
- Bryan Sage, veteran and local business owner, Hamburg
Each of these stories captures the mission of the YUMMM-Town Heroes program: uplifting those who dedicate themselves to others and reminding us that everyday people can make an extraordinary impact. In addition to the recognition program, LVRB is driving guest value with the Big YUMMM Burger Deal. For $9.99, diners can enjoy a Red’s Double Tavern Burger, a bottomless side, and a bottomless drink. The promotion is available through the end of the year at all 20 LVRB Red Robin locations and participating Red Robin restaurants nationwide. The deal is dine-in only and cannot be combined with other promotions. Full details about the burger offer are available at www.redrobin.com/the-big-yummm.